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Website localization read the case study 41 “the implications of globalization for consumer attitudes” on page 218 and answer the question there. Kfc vs mcdonalds though the name kfc indicates chicken but that’s not the case kfc has diversified itself in all the food mcspicy chicken burger. A viral, a microsite, a qr code and many moreheroes in the campaign for mcdonald's new mcspicy range.
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